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A Welcome Message from SQUASH ONTARIO  Squash Ontario has created this section of its website specifically to assist its member clubs - owners, managers, squash professionals and programmers. Our goal is to provide you with a comprehensive compendium of resources - a "one stop shop" for information relevant to the business of squash.
The site will be kept current and responsive to your needs. Please let us know if there is information you’d like to be included. We are pleased to be working in partnership with our member clubs to keep the game of squash growing in Ontario!
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Toronto Wins 2015 Pan Am Bid!
On November 6th, 2009 the Pan American Sport Organization (PASO) voted Toronto and the Greater Golden Horseshoe to host the 2015 Pan American and Parapan American Games. The Toronto region beat out bids by Lima, Peru and Bogota, Columbia in the first ballot of voting.
The Pan Am and Parapan Games will see over 10,000 participants and 250,000 visitors to the region from over 40 countries across the Americas. Athlete's will be competing in an array of sports that encompasses all sports in the Summer Olympic program as well as other notable non-Olympic sports, including squash. The winning bid also brings with it a $1.4 billion plan which includes an athlete's village and new venues such as an indoor velodrome, a stadium for athletics, and two new 50-metre pools.
It is sure to be an exciting time in the region as preparations get underway. Be sure to visit the the Toronto 2015 website for updates and additional information on the bid and future plans.
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Social Media and Technology
All we seem to hear about today are the various forms of social media, particularly those of Twitter and Facebook. Everyone from family and friends to old classmates, large organizations to television channels and celebrities, even a few household pets tweet, write on walls, and have their own pages. Social media truly is everywhere and those who choose not to engage in it are being left in the dust! While this phenomenon can be utilized as a way for people around the world to stay connected with one another, it can also be a great, inexpensive marketing tool for organizations and products of all shapes and sizes. However social networking and the use of social media need to be used by individuals and implemented in an organization with caution. More significant, as always, the law and legal writings can not keep up with changes in technology and the evolving world of social media. Thus, the consequences for partaking in this trend, including that of privacy, are cloudy at best.
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Sports Marketing 101
By: Laura Mauer
This area is dedicated to the basics of sports marketing. It includes the groundwork to create and implement a marketing plan, as well as some sports specific marketing concepts and strategies from which squash facilities can benefit.
Before one can begin developing their plan, the essence of marketing sports should be discussed. Specifically, the notion that sport is a product should be fully understood. Sport is a product, you ask? Yes, it is. In fact, it is a very unique, intangible product. Unlike a pack of gum or a squash racquet, both tangible in nature, one can not physically hold a sport. Okay, but then why is it unique, most services are intangible? True, but while a marketer can be sure that a carpet cleaner will in fact produce a clean carpet, and an accountant will prepare a balance sheet, sport is a different entity. Sports are simultaneously produced and consumed, no organization or marketer can control the outcome; who wins and who looses or if an injury will or will not occur. These are just a couple of the uncontrollable factors inherent in sports, while it makes the marketers job more complex than with other products, it is this uncertainty that draws the audiences, the fans, and ultimately the attention.
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Employee OvertimeSport is one industry where employees tend to work long, often unusual hours including nights and weekends. This can easily result in employees accumulating a substantial amount of overtime hours. Thus, most organizations both sport and non-sport have policies and procedures in place to compensate employees for their overtime hours reflective of provincial law. The widely known basics include: However many businesses are unaware of the more specific provisions setout by Canadian employment statutes. This has led The Centre for Sport and Law to recently shed light on what employers need-to-know about overtime and the redemption of those extra hours. |
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Volunteerism in Sports (This article is based on an excerpt from Sports and Recreation in the Nonprofit Sector, a paper written by Laura Mauer)
Who Does and Doesn’t Volunteer in the Sports and Recreation Sector?
• A 2003 National Survey of Nonprofit and Voluntary Organizations (NSNVO) indicates that 52% of volunteers and 53% of volunteer hours in the Canadian Sports and Recreation sector were completed by married men between the ages of 35 and 54 years old. • The study also indicated that women in general were less likely to volunteer in the Sports and Recreation sector, as were people between the ages of 25 to 34 and those over 65 years old.
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 Toronto's Bid
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